POV: Your hairless dog accidentally proves why sun protection is so important.

@enriquealborta

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SoundTikTok sound · original sound - enriquealborta

Promoted product

EltaMD UV Daily Tinted SPF 40

EltaMD UV Daily Broad Spectrum SPF 40 is a lightweight moisturizing sunscreen with a sheer tint to help even skin tone. Formulated with hyaluronic acid to help reduce the appearance of fine lines and wrinkles.

3 videos3 creators

Why it worked

The video uses a highly relatable and visual 'POV' hook involving a pet to grab attention before seamlessly transitioning into a product recommendation that solves a common problem.

Summary

The creator uses a humorous anecdote about her hairless dog's tan line to transition into a product demonstration of her daily sunscreen. She explains the benefits of the product and incorporates it into her morning skincare routine.

Structure

1Hook using a hairless dog's tan line
2Transition to the importance of sun protection
3Introduction of EltaMD sunscreen
4

Original caption

This might be the most unexpected SPF reminder you’ll see today. @eltamdskincare #EltaMDUVDailySPF #skintok #beautyhacks #spfmakeup #tintedsunscreen

More from @enriquealborta

Product placement

The creator holds and applies EltaMD UV Daily Tinted SPF 40 throughout the video.

On-screen text

POV: Your hairless dog accidentally proves why sun protection is so important. SHIRT COULDN'T TAN LINE BEHIND COLOR WAS INCREDIBLE REMINDER THAT SUN PROTECTION MATTERS ELTA MD UV DAILY TINTED SPF 40 LIGHTWEIGHT HYDRATING HYALURONIC ACID VITAMIN E ANTIOXIDANT PROTECTION SHEER TINT EVENS OUT SKIN TONE HEALTHY GLOW WITHOUT FEELING HEAVY SAFE TO SAY DOG TAUGHT ME A LESSON NEVER FORGET ALWAYS PART OF MY MORNING ROUTINE

Transcript

When I took my dog's shirt off, I couldn't believe the tan line it left behind. The color difference was incredible. That was a reminder that sun protection matters. That's why I never skip EltaMD UV Daily Tinted SPF 40. It's lightweight, hydrating with hyaluronic acid, and has vitamin E for antioxidant protection. I love the sheer tint because it evens out my skin tone and gives me a healthy glow without feeling heavy. Safe to say, my dog taught me a lesson that I will never forget. That's why EltaMD UV Daily Tinted SPF 40 is always part of my morning routine.