Why it worked
The video taps into the current hype and discussion around AI models like Claude and Kimi K3, using a relatable question about product availability to draw viewers in. The native mention of Kimi K3's high demand and its announcement creates intrigue and positions it as a sought-after product.
Summary
The creator questions if Claude AI has sold out, contrasting it with Kimi K3 which has experienced high demand. A screenshot shows Kimi K3 announcing they are temporarily pausing new subscriptions due to overwhelming demand and are adding capacity to better serve users.
Structure
- 1Questioning Claude's availability
- 2Highlighting Kimi K3's demand
- 3Showing Kimi K3's announcement
- 4Explaining Kimi K3's capacity issues and solutions
Product placement
Kimi K3 is mentioned and its announcement about high demand and temporary pause on new subscriptions is shown.
On-screen text
did claude even get sold out?
kimi just did
Kimi.ai
@kimi.ai_moonshot
Kimi K3 has received far more love than we expected, and our GPUs are feeling it.
Over the past 48 hours, demand has pushed close to the limits of our current capacity. To protect the experience of existing subscribers, we're temporarily pausing new subscriptions and prioritizing compute for current members. Existing subscribed users are not affected.
We're adding capacity as fast as we can and will reopen new subscription spots in batches.
Going forward, we'll also split membership into two more focused plans: Kimi Membership for the Web, App, and Text, and Kimi Code Membership for coding workflows. This will help us match compute more precisely and keep the experience stable.
Thank you for your patience and understanding!