Why it worked
The video is a DIY tutorial for a popular craft item, which appeals to a wide audience looking for creative and satisfying content. The use of common household items makes it accessible and encourages viewers to try it themselves.
Product placement
Elmer's Clear Glue: ACTS - used to make the squishy, removing it would change the video. Barbasol Shaving Cream: ACTS - used to make the squishy, removing it would change the video. Johnson's Baby Oil: ACTS - used to make the squishy, removing it would change the video. Dial Antibacterial Hand Soap: ACTS - used to make the squishy, removing it would change the video. Clabber Girl Baking Powder: ACTS - used to make the squishy, removing it would change the video. Unbranded candle wax: ACTS - used to make the squishy, removing it would change the video. Unbranded salt: ACTS - used to make the squishy, removing it would change the video. Unbranded food coloring: ACTS - used to make the squishy, removing it would change the video. Unbranded lotion: ACTS - used to make the squishy, removing it would change the video. Unbranded paper towels: ACTS - used to make the squishy, removing it would change the video. Unbranded squishy skin: ACTS - used to make the squishy, removing it would change the video. Unbranded bowl: ACTS - used to mix ingredients, removing it would change the video.