Making a butter squishy from scratch!!

The video taps into the popular trend of ASMR and DIY crafts, specifically focusing on creating satisfying textures and visually appealing objects. The novelty of making a squishy that looks like butter, combined with the creator's enthusiastic presentation, likely contributed to its engagement.

The creator demonstrates how to make a squishy toy that resembles a stick of butter. They use silicone to create a mold, add yellow pigment, and incorporate clay beads for texture before sealing it all together.