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All breakouts
11.5Silent UGCOther hookLifestyle
Hook
Rollmops
@paulylong
3.8M followers · usually 311.9K views a post
Views
1.6M
Likes
49.2K
Comments
740
Shares
3.5K
Why it worked
The video leverages the 'oddly satisfying' or 'gross-out' ASMR trend, where the visceral, repetitive nature of the consumption keeps viewers watching to see if he finishes the entire jar.
Summary
A man eats several pieces of pickled herring (rollmops) from a jar while drinking the brine. He uses toothpicks to pick the fish out of the jar and consumes them one by one.
Structure
- 1Opening the jar
- 2Eating the first piece
- 3Drinking the brine
- 4Eating remaining pieces
- 5Final reaction
On-screen text
Rollmops
Original caption
Juicy rollmops
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