never fearing aging because this is my mom at 52

@beautybyyasi

535.1K followers · usually 81.3K views a post

Views

461.9K

Likes

54.1K

Comments

381

Shares

2.0K

SoundTikTok sound · Maladie x Pilé

Promoted product

Huda Beautyhudabeauty.com

Shop the full Huda Beauty makeup collection and get free International shipping on all orders over $75.

13 videos12 creators

Why it worked

The video leverages the relatable and aspirational theme of aging gracefully, combined with the popular "mother-daughter" dynamic and the visual appeal of makeup application. The creator's ability to showcase a positive and youthful appearance for her mother at 52 likely resonated with viewers, driving engagement.

Summary

A daughter applies makeup to her mother, highlighting her mother's youthful appearance at 52. The video showcases the makeup application process and ends with a playful pose between the two.

Structure

1Applying makeup to mother
2Showing mother's youthful appearance
3Posing together

Original caption

mama’s passport photo got over 2 million views so I’m bringing this back haha she loves yall! #makeup #motherdaughter @Huda Beauty @Makeup By Mario @Charlotte Tilbury

More from @beautybyyasi

Product placement

Huda Beauty (appears - it is a brand of makeup, removing it would not change what happens in the video); Makeup By Mario (appears - it is a brand of makeup, removing it would not change what happens in the video); Charlotte Tilbury (appears - it is a brand of makeup, removing it would not change what happens in the video)

On-screen text

never fearing aging because this is my mom at 52

Transcript

mama’s passport photo got over 2 million views so I’m bringing this back haha she loves yall! #makeup #motherdaughter @Huda Beauty @Makeup By Mario @Charlotte Tilbury