Warren Buffett once joked about his first wife losing her credit card

@fortune

411.2K followers · usually 17.1K views a post

Views

727.6K

Likes

45.9K

Comments

348

Shares

8.3K

Selling · Other Product

Fortune Magazineseen in 3 videos →https://sprout.link/fortunemag ↗

Why it worked

The video leverages the high-authority, relatable humor of a famous figure like Warren Buffett to drive traffic to the publisher's archive content.

Summary

Warren Buffett shares a humorous anecdote about his first wife losing her credit card during a 2014 interview. The video serves as a promotional clip for the Fortune archives.

Structure

1Introduction of the anecdote
2Warren Buffett tells the joke
3Audience laughter
4Call to action for more archives

Product placement

Fortune Magazine is mentioned in the caption and the video is sourced from their archives.

Call to action

Click the link in our bio for more from the #FortuneArchives.

On-screen text

2014 FORTUNE Warren Buffett once joked about his first wife losing her credit card WARREN BUFFETT Chairman & former CEO, Berkshire Hathaway Oh, yeah. Yes. I made no attempt to get it back because the guy was spending less than she was.

Original caption

Berkshire Hathaway chairman Warren Buffett once joked about his first wife losing her credit card in a 2014 interview at #FortuneMPW. 🔗 Click the link in our bio for more from the #FortuneArchives. #funny #WarrenBuffett #credit

More from @fortune

Their other posts in the index, biggest breakout first.

Transcript

Warren Buffett once joked about his first wife losing her credit card. Oh, yeah. Yes. My wife lost her credit card. I made no attempt to get it back because the guy was spending less than she was.