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What do you think most large companies are getting wrong about Gen Z? Absolutely everything. Unequivocally. 100% of everything that they do because they're so stuck in data. So this is the biggest problem. You want to Let's run a test. Let's A/B test it. Let's A/B test it. Let's A/B test it. through the system. like, "Okay, well that was two weeks ago. I don't know what to tell you, but we've moved on." Is a cycle, within a media cycle or a social cycle or a trending cycle. If you can't hit that three days, at the speed what are you doing? And big corporations cannot move that quick. That's why big corporations like PepsiCo bought Poppi to learn from us, to understand to do these things and to allow Poppi to stay Poppi because we did move three-day cycle. Say, Met Gala. We'll know that to be something that comes out of whether someone's outfit or a meme culture. So we have people standing by watching it in our chats, like what is so that we're posting that meme the next day. That's how in-tune that we are versus did you see what's trending? jump on this trend. set the trend.