FORTUNE Poppi cofounder says brands are getting "absolutely everything" wrong about Gen Z

FORTUNE Poppi cofounder says brands are getting "absolutely everything" wrong about Gen Z ALLISON ELLSWORTH Cofounder, Poppi Unequivocally. ALLIE GARFINKLE Senior Editor and Writer, Fortune of everything that they do because they're so stuck in data. So this is the biggest problem. You want to Let's run a test. Let's A/B test it. Let's A/B test it. through the system. like, "Okay, well that was two weeks ago. I don't know what to tell you, but we've moved on." is a cycle, within a media cycle or a social cycle or a trending cycle, If you can't that three days, at the speed what are you doing? And big corporations cannot move That's why big corporations like PepsiCo bought Poppi to learn from us, to understand to do these things and to allow Poppi to stay Poppi because we did move three-day cycle. Say, Met Gala. We'll know that to be something that comes out of Whether someone's or a meme culture So we have people standing by watching it in our chats, like what is so that we're posting that meme the next day. That's how in-tune that we are versus did you see what's trending? jump on this trend. set the trend.