"WELL LOVED"

@influxious.co

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SoundTikTok sound · original sound - influxious.co

Promoted product

Well Loved

Discover Influxious, a luxury fragrance house celebrating self-expression through fragrances inspired by heritage, emotion, and modern perfumery.

Why it worked

The video effectively connects a personal, nostalgic scent experience to the promoted fragrance, creating an emotional resonance that makes the product desirable. The soft-sell approach and focus on the feeling the fragrance evokes rather than a hard pitch contribute to its appeal.

Summary

The creator introduces "Well Loved," a creamy, warm, and sensual fragrance inspired by childhood comforts like shea and cocoa butter. She highlights its notes of cardamom, ginger, apricot, magnolia, tuberose, and vanilla butter cream, describing it as a scent that evokes self-care and confidence.

Structure

1Introduction of "Well Loved" fragrance
2Inspiration from childhood scents
3Description of fragrance notes and feeling
4Creator's personal connection and desired effect

Original caption

Some memories stay with you forever. Well Loved was inspired by the comforting ritual of growing up with shea butter and cocoa butter, a scent that felt like warmth, care, and home. We wanted to bottle that feeling and transform it into something you could carry with you every day. Warm. Comforting. Sensual. Tell us: What scent instantly takes you back to a cherished memory? ✨ Launching on Sephora.com July 27. Tap the link in our bio to sign up for Sephora notifications and be the first to know when they drop.

More from @influxious.co

Product placement

INFLUXIOUS (brand name on bag and box, appears) - removing it would not change what happens in the video. WELL LOVED (product name on bottle and text, acts) - removing it would change what happens in the video, as it is the subject of the video.

Call to action

Tap the link in our bio to sign up for Sephora notifications and be the first to know

On-screen text

"WELL LOVED" CARDAMOM NIGERIAN GINGER MAGNOLIA TUBEROSE VANILLA BUTTER CREAM

Transcript

Well Loved is a creamy skin wrap fragrance that feels warm, comforting, and sensual. When I think of clean skin, I see a lot of fragrances that are powdery or really soapy, but nothing that represents how I grew up wearing shea butter and cocoa butter. Those fragrances felt comforting to me. And we wanted to make a fragrance that captures that moment. Well Loved features cardamom and Nigerian ginger, which is a thread that we kept through all of our fragrances that adds a quiet spark in the opening. It also features apricot, which gives it a sunlit, sweetness in the middle. We have Magnolia Tuberose and vanilla butter cream, which adds a creaminess to the elevated florals. When you put on this fragrance, I want you to feel well loved and know that you did something that represents how you care for yourself. This is a scent of ease, closeness, and self-confidence. The type of presence that draws people in without trying.