Wayfair's Black Friday in July Sale

@skillinhome

21.1K followers · usually 2.7K views a post

Views

347.8K

Likes

617

Comments

1

Shares

32

SoundTikTok sound · calvera

Promoted product

Wayfair

Why it worked

The video effectively uses a native mention strategy by showcasing a wide variety of home goods from a popular retailer during a promotional sale. The visual appeal of the styled rooms and the clear on-screen text highlighting discounts create an aspirational and timely message that encourages viewers to explore the sale.

Summary

This video showcases various home decor items available during Wayfair's Black Friday in July sale. It features peel and stick wallpaper, bed frames, outdoor furniture, area rugs, accent chairs, bedside tables, TV consoles, beverage stands, and entryway benches, highlighting discounts of up to 80% off and free shipping.

Structure

1Wayfair's Black Friday in July Sale announcement
2Showcasing peel & stick wallpaper
3Displaying bed frames with storage
4Featuring outdoor furniture and accessories
5Highlighting area rugs in different settings
6Showcasing accent chairs and bedside tables
7

Original caption

Shop our favorite Wayfair home finds during @Wayfair’s Black Friday in July sale happening NOW! Save up to 80% off sitewide + fast & free shipping through 7/27. From rugs and bed frames to hosting essentials and decor, Wayfair is always my go to for home finds. If you’ve been wanting to refresh your space, now is the perfect time to save! 🔗 To shop all of my favorite Wayfair finds, head to my Wayfair storefront linked in my bio #homedecor #homestyling #Wayfair #Wayfairfinds #WayfairCreator

More from @skillinhome

Product placement

Wayfair (Acts - the sale is advertised and the products shown are from Wayfair. Removing it would change the context of the video.)

Call to action

Shop my page ↓

On-screen text

Wayfair's Black Friday in July Sale Up to 80% off + free shipping happening NOW! Peel & stick wallpaper Bed frames Bed frames Bed frames Outdoor furniture + accessories Outdoor furniture + accessories Outdoor furniture + accessories Area Rugs Area Rugs Accent chairs Accent chairs Bedside tables TV Consoles TV Consoles TV Consoles Hosting essential: Beverage Stand Hosting essential: Beverage Stand Hosting essential: Beverage Stand Entryway bench Entryway bench