@skillinhome — 39x breakout

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GUEST BEDROOM INSPO

@skillinhome

20.9K followers · usually 2.9K views a post

Views

110.7K

Likes

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Promoted product

Wayfair

Why it worked

The video leverages aspirational home decor content with a timely and significant sale announcement, creating a strong incentive for viewers to explore Wayfair's offerings.

Summary

The video showcases a guest bedroom transformation using peel-and-stick wallpaper and a bed from Wayfair. It highlights Wayfair's Black Friday in July sale, offering up to 80% off and free shipping, encouraging viewers to shop through the creator's bio link.

Structure

1Showcase guest bedroom with new wallpaper and bed
2Introduce Wayfair as the source of the items
3Announce Wayfair's Black Friday in July sale details
4Call to action to shop via bio link

Product placement

Wayfair: ACTS - it is a retailer that sells home goods, and the video is promoting its sale. Removing it would change the video's purpose. Wayfair's Black Friday in July Sale: ACTS - it is a specific sale event by Wayfair, which is the focus of the promotion. Removing it would remove the core message of the video.

Call to action

Shop this room and all of my favorite Wayfair finds through my Wayfair storefront linked in my bio!

On-screen text

GUEST BEDROOM INSPO WAYFAIR'S BLACK FRIDAY IN JULY SALE UP TO 80% OFF + FREE & FAST SHIPPING JULY 23 - JULY 27

Original caption

Still not over how this peel & stick wallpaper and brown bed from @Wayfair transformed our guest bedroom! 🤎 If you’ve been wanting to refresh your home, now’s the perfect time! Wayfair’s Black Friday in July sale is happening July 23-27 with up to 80% off sitewide + fast, free shipping. 🔗 Shop this room and all of my favorite Wayfair finds through my Wayfair storefront linked in my bio! #guestbedroom #bedroominspo #Wayfair #WayfairFinds #WayfairCreator