Why it worked
The video leverages a popular "underrated products" format, which is highly shareable and relatable to beauty enthusiasts. The creator's clear demonstration of each product and the inclusion of multiple desirable brands likely contributed to its reach.
Summary
The creator showcases five "criminally underrated" beauty products. She demonstrates each product, including lip liners, lip sticks, lip glosses, setting powder, and blush.
Structure
- 1Intro with title card
- 2Sephora Collection liner
- 3Kosas wet sticks
- 4Dibs glosses
- 5Natasha Denona powder
- 6Kosas blushes
Product placement
Sephora Collection liners (soft suede) - acts: used to line lips, Sephora Collection is a brand of makeup products. Kosas wet sticks (baby rose) - acts: used as lipstick, Kosas is a brand of makeup products. dibs glosses (italian soda) - acts: used as lip gloss, DIBS BEAUTY is a brand of makeup products. Natasha Denona powder (translucent) - acts: used to set makeup, Natasha Denona is a brand of makeup products. Kosas powder blushes (dreamland) - acts: used as blush, Kosas is a brand of makeup products.