Tampa Bay's first

@thatssotampa

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Promoted product

Cook Out

Enjoy classic Southern fast food at Cook Out. Famous for our Cook Out Tray, burgers, BBQ, hot dogs, chicken, and 40+ milkshake flavors. Visit your local Cook Out today for unbeatable flavor and value.

Why it worked

The video taps into local excitement by announcing the arrival of a popular chain, "Cook Out," in Tampa Bay, a market that had been anticipating its opening. It effectively uses visually appealing food shots and clear information about the location and hours to drive interest and potential visits.

Summary

This video announces the opening of the first Cook Out restaurant in Tampa Bay, near USF. It showcases the food offered, including a combo meal with a burger, onion rings, and a walking taco, as well as an Oreo milkshake and hushpuppies, highlighting the chain's reputation for large platters and late-night eats.

Structure

1Announcing the opening of Cook Out in Tampa
2Showcasing the restaurant's exterior and interior
3Displaying the food items ordered (burger, onion rings, walking taco, milkshake)
4

Original caption

Popular Southern fast-food chain now open in Tampa: Cook Out 🍔🍟 Southern foodies, @Cook Out has finally made its way to the Tampa area. Right near USF, this fast-food fave is bringing all the crave-worthy eats and late-night bites you need. 🌙 🔗Link in bio for the full story on thatssotampa.com WE TRIED & LOVED: 🍔 The Combo: burger, onion rings, walking taco 🥤 Oreo Milkshake (40+ flavors offered) 🍟 Side of Hushpuppies = staff recommended 📍 5501 E Fowler Ave ⏰ Open daily from 10:30AM-4AM What’s the first thing you’re ordering? 👀 #tampabay #tampa #cookout #floridalife #Foodie

More from @thatssotampa

Product placement

Cook Out (eats): ACTS - its interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them. Removing it would change what happens in the video. Doritos (food): APPEARS - a corner watermark, a channel or studio logo, an end card, a credit, a name on clothing, a repost stamp. Removing it would not change what happens in the video. USF (university): APPEARS - a corner watermark, a channel or studio logo, an end card, a credit, a name on clothing, a repost stamp. Removing it would not change what happens in the video.

On-screen text

Tampa Bay's first Cook Out officially opens near USF It's a southern fast food chain known for mega-sized platters & late night eats We got a Combo: Burger, onion rings, walking taco + side of hush puppies Oreo milkshake 40+ flavors to choose from Cook Out 5501 E Fowler Ave, Tampa Open Daily: 10:30AM - 4AM