come

@primrosejess

2.0K followers · usually 1.0K views a post

Views

69.3K

Likes

3.5K

Comments

29

Shares

50

SoundTikTok sound · original sound - primrosejess

Promoted product

Colin the Caterpillar

Why it worked

The video taps into a relatable impulse purchase driven by a craving, showcasing a popular and nostalgic product (Colin the Caterpillar) in a humorous and self-aware way, making it highly shareable.

Summary

The creator goes into an M&S store craving chocolate cake but ends up buying an entire Colin the Caterpillar cake instead. She justifies the purchase by saying life is too short not to buy cake.

Structure

1Craving chocolate cake
2Entering M&S
3Discovering Colin the Caterpillar cake
4Deciding to buy the large cake
5Purchasing the cake
6

Original caption

I only popped into M&S because I was craving a slice of chocolate cake… somehow 5 minutes later I was carrying an entire Colin the Caterpillar out the shop 🤦🏼‍♀️🍰 I stand by my decision though because life’s too short not to buy the cake. #m#mandsm#marksandspencerc#colinthecaterpillarf#FoodTok

More from @primrosejess

Product placement

M&S (Marks & Spencer) (ACTS) - The store where the creator shops for cake. Removing it would change the video's setting. Colin the Caterpillar (ACTS) - A chocolate cake product that the creator buys. Removing it would change the video's outcome.

On-screen text

come because chocolate thought will now have cake thinking myself entire Caterpillar cake up actually potentially home me could small just significant me I'm it a cake have actual the cake

Transcript

come because chocolate thought will now have cake thinking myself entire Caterpillar cake up actually potentially home me could small just significant me I'm it a cake have actual the cake