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@primrosejess

1.7K followers · usually 1.5K views a post

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60.5K

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Promoted product

Colin the Caterpillar

Why it worked

The video taps into a relatable impulse purchase driven by a craving, showcasing a popular and nostalgic product (Colin the Caterpillar) in a humorous and self-aware way, making it highly shareable.

Summary

The creator goes into an M&S store craving chocolate cake but ends up buying an entire Colin the Caterpillar cake instead. She justifies the purchase by saying life is too short not to buy cake.

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Transcript, structure and on-screen text

6 beats, a 31-word transcript and 31 lines of on-screen text — the parts you need to write your own version.

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Original caption

I only popped into M&S because I was craving a slice of chocolate cake… somehow 5 minutes later I was carrying an entire Colin the Caterpillar out the shop 🤦🏼‍♀️🍰 I stand by my decision though because life’s too short not to buy the cake. #m#mandsm#marksandspencerc#colinthecaterpillarf#FoodTok