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@helzaaaaa — 54x breakout selling Ariana Grande Eternal Sunshine Tour merchandise | Overshot

53.9×Talking HeadOther hookLifestyle

Hook

Come with me to the

@helzaaaaa

11.4K followers · usually 1.1K views a post

Views

57.7K

Likes

6.1K

Comments

299

Shares

594

SoundTikTok sound · hate that i made you love me

Promoted product

Ariana Grande Eternal Sunshine Tour merchandise

Why it worked

The video taps into fan culture and the excitement surrounding a popular artist's merchandise. By showcasing the exclusive pop-up experience and the unique items available, it appeals to fans' desire to connect with the artist and own a piece of their brand.

Summary

The video showcases Ariana Grande's "Eternal Sunshine Tour" pop-up shop in Boston. The creator highlights the merchandise, the reservation system that prevented overcrowding, and expresses overall satisfaction with the experience despite the limited offerings compared to other pop-ups.

Structure

1Entering the pop-up shop
2Showcasing the reservation system and lack of crowds
3Displaying various merchandise items
4Mentioning missing attractions like photo ops
5

Original caption

ariana grande’s eternal sunshine pop up in Boston on newbury street day 1! @arianagrande @r.e.m. beauty #arianagrande #eternalsunshinepopup #eternalsunshine #newburystreet #popup

More from @helzaaaaa

More breakout videos from this creator.

Highlighting the REM beauty bear

6Concluding with a positive overall experience

Product placement

Ariana Grande Eternal Sunshine Tour merchandise ACTS - it is clothing and accessories being sold at a pop-up shop. Removing it would change the video's topic. The video shows the store, the merchandise, and mentions the tour. The store itself ACTS as the venue for the pop-up. Removing it would change the video's topic. r.e.m. beauty APPEARS - it is a brand mentioned in the caption and likely related to Ariana Grande's other ventures, but its products are not shown or discussed. Removing it would not change what happens in the video.

On-screen text

ariana grande eternal sunshine tour pop up in Boston ariana grande eternal sunshine tour pop up in Boston on Newbury Street $50 $100 $50 $33 $43 $15 $15 $33 $43 $46 $33 $50 $10 $25 $50 $90 exit

Transcript

Come with me to the Ariana Grande Eternal Sunshine Tour pop up in Boston on Newbury Street day 1! @arianagrande @r.e.m. beauty #arianagrande #eternalsunshinepopup #eternalsunshine #newburystreet #popup I'm so excited to show you guys the Ariana Grande Eternal Sunshine Tour pop up in Boston on Newbury Street. They had a reservation system which was nice because it wasn't so crowded and we didn't have to wait outside forever. The only downside is that since it's on Newbury Street and the storefronts are so incredibly small, they didn't have the merch, they didn't have photo ops, the photo booth or the claw machine that some of the other pop-ups have had. But they did have the REM beauty bear which was a plus. Overall, it was a great experience. 10 out of 10. It wasn't too crowded. The reservation system worked so beautifully. Like I said, a little sad that they didn't have photo ops but it's okay. It's still a really cute pop-up and I'm so glad I got to go.

Hilary duff performing So Yesterday at Xfinity Center in Mansfield MA at the luc