@spencidoll — 3x breakout

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pack my

@spencidoll

8.3K followers · usually 4.8K views a post

Views

16.2K

Likes

1.6K

Comments

Why it worked

The video leverages the popularity of Ariana Grande and her R.E.M. Beauty brand, combined with the excitement of a tour and the appeal of free products, to create engaging content.

Summary

The creator is packing a clear bag with R.E.M. Beauty lip products to give away as freebies at an Ariana Grande concert. They show various lip glosses, lip oils, and lip stain markers, inviting attendees to ask for a freebie.

Structure

1Showing R.E.M. Beauty lip products
2Packing the bag with freebies
3Showcasing different types of lip products
4Announcing giveaway at concert and pop-up
5Inviting attendees to ask for freebies

Product placement

r.e.m. beauty: ACTS - it is a brand of lip products that are being given away and showcased. Removing it would change the video's focus. It is the subject of the video. It is a cosmetic product. It is ecom > beauty_personal_care. It is not promotional because it is being given away as freebies, not sold. It is not the promoted product.

Call to action

hope to see you all there july 6th

On-screen text

eternal pack my sunshine tour freebies with me had to give away some of the amazing r.e.m. lip products! essential drip glossy balm r.e.m. beauty + wicked r.e.m. beauty poppy plumping gloss on your collar plumping gloss essential drip lip oil practically permanent lip stain marker hope to see you all there july 6th

Original caption

pack my @r.e.m. beauty bag with free lippies for the @arianagrande eternal sunshine tour date July 6th in Atlanta! I hope to see you guys there and feel free to ask me for a lippie if you see me! Also if you’re going to the pop up July 4th I’ll have some products to give out in line so feel free to ask there too (though I won’t have nearly as much haha) #arianagrande #arianator #eternalsunshinetour #rembeauty #freebies