Another pasty scrub with Ajax

The video likely worked due to the satisfying ASMR-like visuals and sounds of cleaning, combined with the common relatable task of cleaning a sink. The use of a well-known cleaning product like Ajax also contributes to its appeal.

The video shows a person cleaning a sink using Ajax powder and a sponge. They apply the powder, add water, scrub vigorously, and rinse the sink, creating a lot of foam.