Why it worked
The video likely worked due to the satisfying visual and auditory elements of the sponge squeezing and suds creation, appealing to ASMR and satisfying content audiences. The use of a common household cleaning product also makes it relatable.
Summary
The video shows a person using Ajax cleaning powder and a sponge in a sink. They mix the powder with water to create suds and then scrub the sponge, which is then rinsed. The process is repeated with more powder and water, creating a large amount of foam.