It is a rainy day in Greenville and I can't think of a better day than to get a pie.

@ajslambino

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Promoted product

Buttermilk Sky Pie Shop

Why it worked

The video effectively showcases a visually appealing product (pies) and introduces a unique, limited-time offering (the Candy Bar Explosion Pie) with a sense of exclusivity, creating excitement and encouraging immediate interest.

Summary

The creator visits Buttermilk Sky Pie Shop in Greenville, SC, showcasing a variety of pies. They highlight a new "Candy Bar Explosion Pie" that is set to be released soon and try it, describing it as a warm brownie with various candies and cookies inside.

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Transcript, structure and on-screen text

5 beats, a 360-word transcript and 47 lines of on-screen text — the parts you need to write your own version.

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Original caption

What’s your favorite kind of pie? Apple pie? Pecan pie? Peanut butter pie? Key lime pie? Did you know that there is a pie shop in Greenville, South Carolina? #pie #greenvillesc #FoodLover #dessert #Foodie