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86.3Talking HeadStory Open hookLifestyle
Hook
Hi guys, it's Emily with Sweet Em's!
@sweetemsugarandstyle
4.8K followers · usually 6.9K views a post
Views
556.6K
Likes
57.0K
Comments
933
Shares
15.1K
Why it worked
The video effectively uses close-ups and descriptive language to make the desserts look appealing, enticing viewers to visit the bakery. The creator's enthusiastic presentation also contributes to the video's charm.
Summary
A baker showcases three different types of cookie pies available for the week: a Twix, Biscotti, Caramel, and white chocolate chip cookie pie; a funfetti cupcake cookie pie; and a s'mores cookie pie. She also highlights a peanut butter chocolate chip cookie pie topped with Reese's pieces.
Structure
- 1Introduction and announcement of weekly cookie pies
- 2Showcase of the Twix, Biscotti, Caramel, and white chocolate chip cookie pie
- 3Showcase of the funfetti cupcake cookie pie
- 4Showcase of the s'mores cookie pie
- 5Showcase of the peanut butter chocolate chip cookie pie
- 6Invitation to visit the bakery
Call to action
Come grab a slice at Sweet Em’s!
On-screen text
We found out that cookie and pie were made for each other!! Our cookie pie is gooey, warm, and basically everything you want in a dessert. Come grab a slice at Sweet Em’s!
Original caption
We found out that cookie and pie were made for each other!! Our cookie pie is gooey, warm, and basically everything you want in a dessert. Come grab a slice at Sweet Em’s!
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