Everyday Make up Routine

@jennifervee23

137.4K followers · usually 5.7K views a post

Views

64.4K

Likes

247

Comments

8

Shares

2

SoundTikTok sound · Wake Up (Mine)

Promoted product

Elmer's Glue Stick

Why it worked

The video uses a surprising and unconventional hack (using glue stick for eyebrows) which grabs attention and makes the "everyday makeup routine" relatable and achievable. The fast-paced, 30-second format is highly engaging for short-form video platforms.

Summary

The creator demonstrates an everyday makeup routine in under 30 seconds, starting with using a glue stick on their eyebrows. They then apply various makeup products including concealer, blush, eyebrow filler, mascara, and lipstick to complete the look.

Structure

1Prep eyebrows with glue stick
2Apply base makeup (concealer/foundation)
3Apply blush
4Fill in eyebrows
5Apply mascara

Original caption

Using school glue for my eyebrows has been the best hack #makeuproutines#fypシ゚viral#everydaymakeup#girlythings#makeuptok

More from @jennifervee23

Product placement

Elmer's Glue Stick: ACTS - used to glue down eyebrows, making them stay in place. Removing it would change the makeup application. NYX: ACTS - appears to be a concealer or foundation product, used to blend and even out skin tone. Removing it would change the makeup application. Rare Beauty: ACTS - appears to be a blush product, applied to the cheeks for color. Removing it would change the makeup application. Benefit Cosmetics: ACTS - appears to be an eyebrow pencil or gel, used to fill in and shape eyebrows. Removing it would change the makeup application. Maybelline: ACTS - appears to be a mascara product, applied to eyelashes. Removing it would change the makeup application. Fenty Beauty: ACTS - appears to be a lip product, applied to the lips for color and shine. Removing it would change the makeup application.