SCHOOL MAKEUP ROUTINE

@leyton.paigee

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SoundTikTok sound · original sound - leyton.paigee

Promoted product

Elf

2 videos2 creators

Why it worked

The creator uses a popular and affordable makeup brand (Elf) and a well-known skincare product (Aquaphor), making the routine relatable and aspirational for a young audience. The "get ready with me" format combined with personal anecdotes creates an engaging and authentic connection with viewers.

Summary

A young woman demonstrates her "school makeup routine" using various Elf cosmetics and Aquaphor. She applies foundation, concealer, blush, bronzer, mascara, and lip stain, sharing personal anecdotes and her enjoyment of creating videos.

Structure

1Introduction and daily reflection
2Applying foundation and concealer
3Applying blush and bronzer
4Doing eyebrows and setting makeup
5

Original caption

@AquaphorUS I love you!! #grwm #makeup #makeuptutorial #school

More from @leyton.paigee

Product placement

Aquaphor (lip balm) - appears to be used to moisturize lips, making them appear smoother and ready for lip stain. Removing it would change the final look of the lips. It is also mentioned in the caption as being loved by the creator. Elf (makeup brand) - mentioned as the brand of the lip stain used. Removing it would not change what happens in the video, as the product itself is named and shown. Elf (lip stain) - appears to be applied to the lips and cheeks for color. Removing it would change the final look of the face. Elf (powder) - appears to be applied to the face with a brush to set makeup and reduce shine. Removing it would change the final look of the face. Elf (bronzer) - appears to be applied to the face with a brush for color and contour. Removing it would change the final look of the face. Elf (eyelash curler) - appears to be used to curl eyelashes. Removing it would change the appearance of the eyelashes. Elf (mascara) - appears to be applied to eyelashes to darken and lengthen them. Removing it would change the appearance of the eyelashes. Elf (foundation/concealer) - appears to be applied to the face to even out skin tone and cover blemishes. Removing it would change the final look of the face. Elf (blush) - appears to be applied to the cheeks for color. Removing it would change the final look of the face.

On-screen text

SCHOOL MAKEUP ROUTINE

Transcript

Do I look like a little boy today? Yeah. Are we still gonna go to school and be happy? Yeah. So let's do my makeup. Today is a Tuesday. I don't know why sometimes Tuesdays just feel harder to get up than Mondays. Here we are again. You still have so much longer until Friday. Like, wow, thanks a lot. Today is Tuesday. So the reason why I'm gonna slick back my hair is because I have worked today, which is basically playing with little kids. And I like it to be off my face. I haven't worn bubble braids since last year's tennis season. Wait, no, I didn't do tennis last year. Two years ago, tennis season. And I was just going to say, I forgot how cute it was. I just need to make sure to not forget my bronzer at the end so my forehead doesn't stand out. Yesterday, I did a whole face of makeup and then I got home and realized I forgot to do my eyebrows. I'm here for it. Okay. So I love making videos. It's what I love to do. So I've heard from other people that they find it fun or if I can bring you some laughs or some happiness. I'm here for it. Okay. And also I have a boyfriend. I'm not trying to impress anybody but him. And he's so supportive. And I'm glad there's people like that. I don't care who watches the videos. It's just the fact that I love making them. My makeup matches me. I match my makeup. I think the eyelashes are making it look put together and look a lot less like a little boy. All that we have left is lip stain and all four. I've been using this Elf lip stain for forever. And then I found out it's for cheeks. It's blush. If it hasn't killed me yet, I don't think it's planning on it. Unless but last but not least, Aqua four. I love Aqua four so much. Everybody tag Aqua four if you made it this far. My makeup for today is officially done. I hope you guys all have a happy Tuesday and make the most out of today.