@laurenmetzler.art — 40x breakout selling Jimothy stickers

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pov you are obsessed with Jimothy

@laurenmetzler.art

3.8K followers · usually 405 views a post

Views

16.1K

Likes

621

Comments

117

Promoted product

Jimothy stickers

cozy art and comics

Why it worked

The video taps into the creator's existing audience's affection for the "Jimothy" character and the relatable theme of "being weird." The visual of creating and printing stickers is inherently satisfying and visually appealing, making it shareable content.

Summary

The video shows a person creating and printing stickers featuring a raccoon named Jimothy, with the text "be weird. be jimothy." The creator is promoting their merchandise inspired by Jimothy, a raccoon with a disability who has gained online popularity.

Structure

1Introduction to Jimothy obsession
2Sticker design and creation
3Sticker printing
4Creator's appearance with the sticker's message

Product placement

Jimothy: a wild raccoon that is the subject of the stickers. It merely appears in the video as an illustration. Removing it would change the video. Lauren Metzler: the creator of the stickers. It merely appears as the creator's name/handle. Removing it would change the video. Side Quest: a graphic novel by Lauren Metzler. It merely appears as a mention in the creator's bio. Removing it would change the video. Dragon Mail club: a mailing list for Lauren Metzler's art. It merely appears as a mention in the creator's bio. Removing it would change the video.

Original caption

pov you are obsessed with Jimothy and make stickers in honour of him! 💖🦝 Jimothy is a wild raccoon in Seattle with short spine syndrome that the world fell in love with over the weekend. Why? Because he is just a lil guy but living large, a disability icon that reminds us that different is beautiful, and weird is wonderful. And maybe we all need a bit of silly with a cute lil aminal right now 🙏🏽🥹 I’ve made stickers, trinkets and merch to celebrate Jimothy and Disability Pride Month. A portion of the proceeds will be donated to wildlife rescue, in the hopes of helping other lil critters just like Jimothy thrive! Shop link is in my bio. And remember…Be Weird. Be Jimothy! 💖🌈🦝 #jimothy #jimothyraccoon #weirdgirl #seattle #jimothysticker