blueberry yogurt pancakes

@everything_delish

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Promoted product

Blueberry Yogurt Pancakes

Discover fluffy blueberry yogurt pancakes made with local milk and butter in the new season of Milk Masters on the Move.

Why it worked

The video taps into the popular trend of visually appealing food content, specifically focusing on a summery and comforting recipe. The "soft sell" approach, where the product is presented as a delicious outcome of a simple recipe rather than a direct advertisement, makes it more engaging and shareable.

Summary

This video demonstrates how to make blueberry yogurt pancakes, highlighting the use of local yogurt for a rich flavor. The recipe is inspired by a show called Milk Masters, and the creator encourages viewers to watch the full episode on YouTube.

Structure

1Showcase finished pancakes with syrup being poured
2Introduce the recipe and its summer inspiration
3Demonstrate mixing pancake ingredients (yogurt, eggs, flour)
4Cook the pancakes

Original caption

Local milk is one of those ingredients that can completely transform a recipe! Thanks to @Ontario Dairy, these Blueberry Yogurt Pancakes have the rich, creamy flavour that makes simple ingredients truly shine. This recipe was inspired by the Blueberry Yogurt Pancakes featured on the new season of Milk Masters on YouTube, where Chef Dwight Smith and Michelle Rabin share easy, delicious recipes inspired by summer adventures, proving that local milk brings incredible flavour to every dish, anywhere! Be sure to watch the new episodes of Milk Masters on the Dairy Farmers of Ontario YouTube channel! #sponsored #EverybodyMilk #ontariodairy #inspiredbydairy

More from @everything_delish

Product placement

Ontario Dairy: acts - mentioned as a partner and source of local milk that transforms recipes. Removing it would change the context of the sponsorship. Milk Masters: appears - a YouTube show that inspired the recipe. Removing it would not change the video's content. YouTube: appears - the platform where Milk Masters is featured. Removing it would not change the video's content. Chef Dwight Smith: appears - a person featured on Milk Masters. Removing him would not change the video's content. Michelle Rabin: appears - a person featured on Milk Masters. Removing her would not change the video's content.

Call to action

check out the episode on Dairy Farmers of Ontario's YouTube channel

On-screen text

blueberry yogurt pancakes

Transcript

There are certain recipes that just become part of summer. These blueberry yogurt pancakes are one of them. They're light and fluffy and you can use local yogurt which gives them that rich, creamy flavor that makes every bite so much better. And these pancakes were inspired by the Blueberry Yogurt Pancakes from Milk Masters season 5 on YouTube where Chef Dwight Smith and Michelle Rabin share approachable recipes inspired by summer adventures and cooking outdoors. So if you're looking for a fresh recipe inspiration this season, this is definitely one to add to your list. Make sure to watch the episode now by checking out Dairy Farmers of Ontario's YouTube channel.