The video likely worked due to its relatable and slightly uncomfortable content, tapping into the common experience of facial hair removal and the associated pain. The close-up shots and exaggerated facial expressions create a sense of shared experience and potentially humor for viewers.
Summary
The video shows a close-up of a person's face as they use a piece of thread to remove facial hair around their eye. The person winces and makes expressions of discomfort as the thread plucks hairs.