The video likely gained traction due to its unusual and unexpected nature, combining a common beauty action (applying lipstick) with an unconventional object (a bolt) in a surprising way. This novelty and visual intrigue would have captured viewer attention.
Summary
The video shows a close-up of a woman's face as she applies what appears to be red lipstick or a similar cosmetic product to a bolt. The bolt is held horizontally across her closed eyelid, and she is using a finger to steady it while applying the product. The action is repeated with slight variations in the angle and application.