POV: You’re building a nighttime skincare routine that actually makes you look forward to washing your face. ✨🌙

@_ambernichole

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SoundTikTok sound · original sound - djhmashups

Promoted product

Medicube

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14 videos13 creators

Why it worked

The video taps into the popular 'get ready with me' and skincare routine trend, offering a relatable and visually appealing demonstration of products. The creator's engagement with the audience by asking which product to review next encourages further interaction and content creation.

Summary

The creator demonstrates their nighttime skincare routine, applying various products to their face. They use a spray, a cotton pad with a liquid, and then a cream, before finishing with eye cream. The video showcases multiple brands and implies a focus on hydration and cleanliness.

Structure

1Applying a facial spray
2Using a cotton pad with liquid
3Applying a cream to the face

Original caption

POV: You’re building a nighttime skincare routine that actually makes you look forward to washing your face. ✨🌙 These are the products I’m using lately to help my skin feel clean, hydrated, and ready for bed. My nighttime skincare routine has become my favorite way to unwind after a long day. Which product should I review next? #SelfCareRoutine #BeautyTok #SkincareProducts #HealthySkin #RealReviews @medicube global @LaRochePosayUS @Kiehl's Since 1851 @Benefit Cosmetics @skinsmart_antimicrobial

More from @_ambernichole

Product placement

Medicube: It is a brand of skincare products. The video shows a bottle of Medicube product. Removing it would change what happens in the video. La Roche-Posay: It is a brand of skincare products. The video shows a bottle of La Roche-Posay product. Removing it would change what happens in the video. Kiehl's: It is a brand of skincare products. The video shows a jar of Kiehl's product. Removing it would change what happens in the video. Benefit Cosmetics: It is a brand of makeup products. The video shows a mascara product from Benefit Cosmetics. Removing it would change what happens in the video. Skinsmart: It is a brand of antimicrobial products. The video shows a bottle of Skinsmart product. Removing it would change what happens in the video.

Call to action

Which product should I review next?

On-screen text

POV: You’re building a nighttime skincare routine that actually makes you look forward to washing your face. ✨🌙 These are the products I’m using lately to help my skin feel clean, hydrated, and ready for bed. My nighttime skincare routine has become my favorite way to unwind after a long day. Which product should I review next? #SelfCareRoutine #BeautyTok #SkincareProducts #HealthySkin #RealReviews @medicube global @LaRochePosayUS @Kiehl's Since 1851 @Benefit Cosmetics @skinsmart_antimicrobia

Transcript

POV: You’re building a nighttime skincare routine that actually makes you look forward to washing your face. ✨🌙 These are the products I’m using lately to help my skin feel clean, hydrated, and ready for bed. My nighttime skincare routine has become my favorite way to unwind after a long day. Which product should I review next? #SelfCareRoutine #BeautyTok #SkincareProducts #HealthySkin #RealReviews @medicube global @LaRochePosayUS @Kiehl's Since 1851 @Benefit Cosmetics @skinsmart_antimicrobia

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