Why it worked
The video taps into the popular trend of 'mocktails' and 'sober curious' lifestyles, offering a simple, visually appealing, and relatable solution for those who enjoy the ritual of a drink without the alcohol. The use of a recognizable kitchen appliance (SodaStream) and readily available ingredients makes it easily replicable.
Summary
The creator demonstrates how to make a non-alcoholic mocktail using soda water, pomegranate juice, and lemon. She explains that she uses a SodaStream for her sparkling water needs and enjoys making this drink to feel like she's having a special cocktail without the alcohol.