I swapped my nighttime cocktail for a 15-calorie mocktail that knocks me out 😴✨ and I actually wake up feeling refreshed

@beam

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SoundTikTok sound · chemtrails over the country club

Promoted product

Beam Dream

Wellness, redefined. The highest-quality functional wellness products for better sleep, wellness, performance, and nutrition.

9 videos

Why it worked

The video taps into the popular trend of healthy nighttime routines and swaps, offering a low-calorie alternative to traditional cocktails. The creator's personal endorsement and the visual appeal of the product contribute to its effectiveness.

Summary

The creator shows how they prepare a nighttime drink using Beam Dream, a 15-calorie mocktail mix. They state that this drink has replaced their nighttime cocktail and helps them wake up feeling refreshed.

Structure

1Pouring hot water into a mug
2Adding Beam Dream powder to the mug
3Stirring the drink
4Close-up of the drink swirling
5

Original caption

my new favorite way to end the night 🌙✨ #sleep #dream #insomnia #melatonin

More from @beam

Product placement

beam Dream: ACTS - it is mixed into a drink and consumed, and the creator states it helps them sleep and wake up refreshed. Removing it would change the video's purpose. Appears - a bag of Beam Dream is visible in the background.