me checking if they gave me the wrong version at BK every time

@sopheatsout

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SoundTikTok sound · original sound - sopheatsout

Promoted product

Burger King

Download Burger King NZ by Burger King Corporation on the App Store. See screenshots, ratings and reviews, user tips and more apps like Burger King NZ.

2 videos2 creators

Why it worked

The video taps into the common experience of fast-food order mistakes and the growing interest in plant-based alternatives, presented in a relatable and authentic way.

Summary

The creator checks if they received the correct plant-based burger from Burger King, noting how similar it tastes to chicken. They praise the burger's texture and flavor, attributing its quality to a partnership with The Vegetarian Butcher.

Structure

1Checking the burger for correctness
2Tasting and describing the burger
3Revealing it's plant-based
4Explaining the partnership

Original caption

AD kinda crazy how it tastes SO similar omg… plant based lovers, I definitely recommend x @BurgerKingNZ #BurgerKingNZ #TheVegetarianButcher

More from @sopheatsout

Product placement

Burger King (fast food restaurant): acts - the creator is eating a burger from Burger King and discussing its taste and ingredients. Removing it would change the video's subject. Burger King NZ (fast food restaurant): acts - same as above. The Vegetarian Butcher (food brand): acts - mentioned as the partner for the plant-based patty. Removing it would change the context of the burger's ingredients. Mr. Robs (food/drink brand): appears - the creator's bio link leads to this brand's website, but it is not mentioned or shown in the video itself. Removing it would not change the video.

On-screen text

me checking if they gave me the wrong version at BK every time

Transcript

every time I order the BK. The plant based one. I literally have to check the foil to make sure that they gave me the plant based one because it just tastes so much like chicken. And look, it even looks like chicken. It's so crispy. The bread is so soft. I just honestly, every time I'm like, is this not chicken? Veggie King's plant based patties were actually developed in partnership with The Vegetarian Butcher. So I guess that's everything that they do, which is why they taste so legit. What I tell you what, if you do want to reduce your meat intake and you don't want to sacrifice on the flavor and you still want to be able to get something yummy, this is honestly my go-to.