Why it worked
The video likely gained traction due to its satisfying ASMR-like qualities, the visually appealing mix of colors and textures, and the novelty of interacting with laundry detergent in this way, tapping into the popular 'oddly satisfying' content trend.
Summary
The video shows a person interacting with a large pile of what appears to be laundry detergent pods mixed with a white powdery substance inside a washing machine drum. The person is seen scooping and sifting through the material with their hands, revealing colorful pods within the white powder.