Mamas, if you can sunscreen a toddler, you can caulk a window

@softlyfixed

1.5K followers · usually 1.4K views a post

Views

43.9K

Likes

695

Comments

23

Shares

41

SoundTikTok sound · boom clap speed up

Promoted product

DYNAFLEX caulk

Why it worked

The video uses a relatable and humorous analogy to empower viewers, making a potentially intimidating DIY task seem achievable. The visual demonstration of the process, combined with the encouraging message, likely resonated with a DIY-interested audience.

Summary

The video demonstrates how to caulk a window, comparing the task to the perceived difficulty of applying sunscreen to a toddler. It shows the use of a caulk gun and wipes to clean up excess caulk.

Structure

1Introduction with on-screen text comparing tasks
2Loading caulk gun
3Applying caulk to window frame
4Wiping away excess caulk with wipes
5Concluding message of capability

Product placement

Original caption

Here's your reminder that you're more capable than you think. If you can sunscreen a wiggly toddler, you can definitely caulk a window, trim, etc.! Not shown in video, painters tape helps keep the caulk where you want it and from spreading where you don’t. #toddlermomlife #momtok #DIY #homeproject #cleaningmotivation

More from @softlyfixed

On-screen text

Mamas, if you can sunscreen a toddler, you can caulk a window

Transcript

Here's your reminder that you're more capable than you think. If you can sunscreen a wiggly toddler, you can definitely caulk a window, trim, etc! Not shown in video, painters tape helps keep the caulk where you want it and from spreading where you don’t. #toddlermomlife #momtok #DIY #homeproject #cleaningmotivation