south bay's newest Japanese restaurant

@janeethefoodie

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17.9K

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690

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SoundTikTok sound · Let It Be Me

Promoted product

Haru

Why it worked

The video effectively appeals to viewers by showcasing high-quality Japanese food in a desirable ambiance, while also highlighting value (affordable prices) and convenience (Resy booking). The creator's personal endorsement and the connection to established restaurants build trust and interest.

Summary

This video showcases Haru, a new Japanese restaurant in the South Bay, highlighting its premium gozen sets and sashimi. It emphasizes that the restaurant, from the team behind other high-end sushi spots, offers quality ingredients and craftsmanship at more affordable prices in a warm, casual environment.

Structure

1Introduction to Haru, a new Japanese restaurant
2Highlighting premium gozen sets and sashimi
3Mentioning the experienced team behind the restaurant
4Emphasizing affordable prices and casual ambiance
5

Original caption

south bay finally has a spot for premium gozen sets! this new Japanese restaurant is from the same team behind Sushi Jin, Sasa, and Hinata - you can experience the same level of precise Japanese craftsmanship and fresh, premium ingredients here but without the fine-dining price tags. I also loved the warm & cozy ambiance here, it feels like a cute neighborhood spot that you can get a casual weeknight dinner at 🫶 and good news for Amex card holders that they are on Resy! 👀 featured: gozen sets with miso black cod and hamburger steak with egg yolk over rice, wagyu sando, kani croquette, salmon killer roll #sanjosefoodie #southbayarea #sfbayarea #bayareaeats #japanesefood

More from @janeethefoodie

Product placement

Sushi Jin (restaurant): ACTS - mentioned as a high-end sushi restaurant from the same team, implying quality. Removing it would change the context of the new restaurant's origin. Hinata (restaurant): ACTS - mentioned as a high-end sushi restaurant from the same team, implying quality. Removing it would change the context of the new restaurant's origin. Sasa (restaurant): ACTS - mentioned as a high-end sushi restaurant from the same team, implying quality. Removing it would change the context of the new restaurant's origin. Resy (app): ACTS - mentioned as the platform where Amex card holders can book reservations. Removing it would change how viewers can book. Haru (restaurant): ACTS - this is the restaurant being featured and reviewed. Removing it would fundamentally change the video's subject.

Call to action

follow for more bay area food recs!

On-screen text

south bay's newest Japanese restaurant serving premium sashimi & gozen sets from the same talented team behind high-end sushi restaurants Sushi Jin, Hinata, and Sasa. but with affordable price tags and in a warm & casual environment neighbourhood gem perfect for a quality weeknight sushi dinner ✨ Haru, Los Alto follow for more bay area food recs!

Transcript

south bay finally has a spot for premium gozen sets! this new Japanese restaurant is from the same team behind Sushi Jin, Sasa, and Hinata - you can experience the same level of precise Japanese craftsmanship and fresh, premium ingredients here but without the fine-dining price tags. I also loved the warm & cozy ambiance here, it feels like a cute neighborhood spot that you can get a casual weeknight dinner at 🫶 and good news for Amex card holders that they are on Resy! 👀 featured: gozen sets