Do you live in Rochester, New York?

@tonikohl4

177.6K followers · usually 4.9K views a post

Views

111.2K

Likes

10.5K

Comments

217

Shares

828

SoundTikTok sound · original sound - tonikohl4

Promoted product

stephh✨

Why it worked

The video leverages the creator's personal experience and enthusiasm for a specific service provider, using visually appealing nail art as the primary content. The relatable "ask me about my nails" scenario and the clear recommendation drive engagement and potential referrals.

Summary

The creator showcases her intricate, custom-designed nails, created by a nail artist named Steph in Rochester, NY. She expresses her admiration for Steph's work, highlighting the detailed designs and the artist's skill, and mentions that people travel to Rochester specifically for her services.

Structure

1Introduction and location context
2Praise for the nail artist's skill
3Showcasing various nail designs
4Highlighting specific favorite designs
5Revealing the artist's name and recommending her

Original caption

Rochester nail girlies… you’re welcome #naildesigns #nailart #rochesterny #nailinspo #nailsart @stephh✨

More from @tonikohl4

Product placement

stephh✨ (nail artist) ACTS - she creates custom nail designs for the creator. Removing her name would change who the creator is recommending.

Call to action

I will tag her

On-screen text

Rochester nail girlies… you’re welcome #naildesigns #nailart #rochesterny #nailinspo #nailsart @stephh✨

Transcript

Do you live in Rochester, New York? Do you live in Rochester, New York? And you need to find a really good nail girl? I'm about to put you on. Look at the design. I want to go to Italy with this one. I'm obsessed with the tomatoes. I mean, obviously. What are you doing? It's windy as heck and I'm sitting outside while the kids play. So, I get asked about a million times a day, even when I'm out of town, everything. People will fly here to Rochester to get their nails done because my girl, she kills it every single time. I will tag her, but I want to show you my latest design. I don't even want to take these off. These are like a couple weeks out. I got them done to go to Mexico. She did this set in like an hour, maybe all freehand. Look at the little sardines. There's like shimmer in there with the little fine lines. This one says Ciao. Tomatoes on a vine on this one. The lemon. I mean, I'm obsessed. And then the chili. Most forgot one of my favorite on this hand. Look at the little martini olives. So cute. Her name is Steph. We love her. She's incredible and she'll make you laugh like a son of a bee. Okay, love you, bye.