Okay if you're in Rochester New York come with me to Penfield TOPS

@tonikohl4

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Views

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SoundTikTok sound · original sound - tonikohl4

View velocity

+59.2K views over 6.5d · ~9.1K/day · 7 observations

Promoted product

Abigail Lee designs

Why it worked

The video taps into fan culture and the excitement of finding specific team merchandise, creating a relatable shopping experience for viewers interested in the Buffalo Bills and fashion.

Summary

The creator visits a TOPS store in Penfield, Rochester, NY, looking for Buffalo Bills merchandise. She finds and purchases several items, including a sweatshirt, a red lace jersey, and pajamas for her nephew, expressing excitement about her finds.

Structure

1Entering the store and stating the purpose
2Searching for specific Buffalo Bills merchandise
3Finding and showing the merchandise
4Purchasing items and expressing satisfaction
5Showing the purchased items outside the store

Product placement

Original caption

Snagged Abigail Lee designs at Penfield TOPS!!! ♥️💙 #rochesterny #buffalobills #rochester #billsmafia #jersey

More from @tonikohl4

On-screen text

TOPS ONLINE ORDER PICKUP

Transcript

Okay if you're in Rochester New York come with me to Penfield TOPS I saw a video literally like an hour ago She had found some Buffalo Bills jerseys that have lace on them How did I miss that How did I miss that I'm nervous There's the Let's see what's here I don't think it was on this rack Okay this is adorable This is literally what I'm here looking for Us too Are they still here Is this You do I'm sorry you're on camera currently I literally am like come with me to Penfield Tops I need to find these lace lookers Oh my god they're so hysterical I absolutely feel like we need This sweatshirt I got the red lace for me I might have to get the blue too though And I got these pajamas for my little nephew Levi Look how cute They're so soft too An absolute success I could have bought every single thing Snagged this sweatshirt for my girlfriend Got the red lace for me I might have to get the blue too though And I got these pajamas for my little nephew Levi