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16.6Talking HeadWarning hookLifestyle
Hook
Moms, don’t walk… RUN to @hobbylobby 🎀
@mariannerfermin
7.1K followers · usually 1.4K views a post
Views
23.2K
Likes
771
Comments
6
Shares
233
Promoted product
Hobby Lobby bows
Why it worked
The video taps into a common parental desire for cute and affordable back-to-school items, leveraging the popularity of a well-known craft store. The creator's enthusiastic presentation and clear demonstration of the product's appeal to children make it highly relatable and shareable.
Summary
The creator shares a haul of back-to-school bows purchased from Hobby Lobby. She highlights the variety of colors and the quality of the bows, showing them on her daughter and expressing her satisfaction with the purchase.
Structure
- 1Introduction to Hobby Lobby haul
- 2Showcasing bow selection in-store
- 3Purchasing bows and placing them in the cart
- 4Unpacking the shopping bag at home
- 5Showing the receipt and total cost
- 6Demonstrating bows on daughter and expressing satisfaction
Product placement
Hobby Lobby (ACTS - store where bows are purchased, removing it would change the video; APPEARS - logo on shopping bag, removing it would not change the video)
BOW Babies (ACTS - brand of the bows, removing it would change the video)
Original caption
🚨 Moms, don’t walk… RUN to @hobbylobby 🎀 — These might be the cutest back-to-school bows I’ve seen this year, and I couldn’t leave without a few🥹✨ Which color would your little one wear first? 👇🤍 #hobbylobby #hobbylobbyfinds #backtoshool
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