@walmart New Fall Collection is officially here…& I’m obsessed🍂🤎✨

@mariannerfermin

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Views

35.4K

Likes

1.9K

Comments

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SoundTikTok sound · original sound - lesicily

Why it worked

The video taps into the popular trend of home decor hauls and seasonal decorating, particularly for fall. The use of a well-known retailer like Walmart and the aesthetic appeal of the items likely resonated with viewers looking for inspiration.

Summary

The video showcases a woman unboxing and arranging home decor items, specifically a pumpkin-shaped candle and a lamp, in her kitchen. She places the items on the counter, creating a cozy fall aesthetic.

Structure

1Unboxing a pumpkin candle
2Placing the candle on the counter
3Unboxing a lamp
4Placing the lamp on the counter
5Arranging decor items
6Final kitchen counter display

Product placement

Walmart: (a) it APPEARS - a logo on a plastic bag, removing it would not change what happens in the video.

Call to action

Save this for your next Walmart trip and share it with someone who loves cozy home decor

On-screen text

RECIPES

Original caption

@walmart New Fall Collection is officially here…& I’m obsessed🍂🤎✨ Save this for your next Walmart trip and share it with someone who loves cozy home decor🍁✨ #WalmartFinds #FallCollection #FallDecor #CozyHome #homedecor