Promoted product
Amazon Home artichokes
Why it worked
The video taps into the popular "dupe" or "finds" trend by showing a desirable home decor item at a discount retailer and then demonstrating how it can be styled to elevate a home space, appealing to viewers looking for affordable yet stylish decor.
Summary
The video shows decorative artichokes first as they appear on a shelf at HomeGoods, and then styled in the creator's home. The creator suggests saving the video for future HomeGoods trips.
Structure
- 1Showing product at HomeGoods
- 2Showing product styled at home
- 3Call to action to save for future shopping
Product placement
HomeGoods (store where product was found, merely appears, removing it does not change what happens in the video)
Amazon Home (brand of the artichokes, ACTS - they are the product being shown and styled, removing them changes what happens in the video)
Amazon (brand of the artichokes, ACTS - they are the product being shown and styled, removing them changes what happens in the video)
Call to action
Save this for your next HomeGoods trip!
On-screen text
How it looked at HomeGoods
How it looks in my home