Before:

@_lobustanoah

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SoundTikTok sound · original sound - dst.aa

Promoted product

PURITO Azelaic Acid Serum

We explore the rich culture and boundless creativity of seoul, where nature and urbanity thrive in harmony.

Why it worked

The video effectively uses a 'before and after' format over a 7-day period, visually demonstrating the product's efficacy and building trust through a clear, time-lapsed transformation.

Summary

The video shows a 7-day transformation of a person's skin using PURITO Azelaic Acid Serum. It starts with a 'before' state showing blemishes and transitions to an 'after' state with clearer skin, highlighting the serum's benefits each day.

Structure

1Showing 'before' skin condition
2Applying serum daily for 7 days
3Highlighting daily benefits
4Showing 'after' skin condition
5

Original caption

✨ Say goodbye to stubborn pimples! 💚 The PURITO Azelaic Acid Serum helps calm breakouts, reduce redness, and fade post-acne marks while being gentle on the skin. #puritoseoul #puritotop100 #shakedropseoul #acnecare #azelaicacid @PURITO SEOUL

More from @_lobustanoah

Product placement

PURITO SEOUL (brand): Appears as a watermark on the product bottle. Removing it would not change what happens in the video. PURITO Azelaic Acid Serum (product): Acts as the subject of the video. The video demonstrates its use and shows the results. Removing it would change what happens in the video.

On-screen text

Before: Day 1 Azelic + Tea Tree + Kojic Acid Day 2 Keeps pores smooth and skin balanced Day 3 Keeps pores smooth and skin balanced Day 4 blocks pigment to prevent marks Day 5 blocks pigment to prevent marks Day 6 20% active formula for clear skin and post-blemish correction Day 7 20% active formula for clear skin and post-blemish correction After: