Why it worked
The video effectively uses a 'before and after' format over a 7-day period, visually demonstrating the product's efficacy and building trust through a clear, time-lapsed transformation.
Summary
The video shows a 7-day transformation of a person's skin using PURITO Azelaic Acid Serum. It starts with a 'before' state showing blemishes and transitions to an 'after' state with clearer skin, highlighting the serum's benefits each day.
Structure
- 1Showing 'before' skin condition
- 2Applying serum daily for 7 days
- 3Highlighting daily benefits
- 4Showing 'after' skin condition
- 5Showcasing the product bottle
Product placement
PURITO SEOUL (brand): Appears as a watermark on the product bottle. Removing it would not change what happens in the video.
PURITO Azelaic Acid Serum (product): Acts as the subject of the video. The video demonstrates its use and shows the results. Removing it would change what happens in the video.