The video effectively uses a 'before and after' format over a 7-day period, visually demonstrating the product's efficacy in improving skin clarity and reducing blemishes, which is a common concern for viewers.
Summary
The video shows a 7-day journey of a person using Purito's Azelaic Acid 10% Kojic Tea Tree Serum to achieve clearer skin. It highlights the serum's application and its effects on blemishes and post-acne marks, showcasing a visible improvement in skin clarity and balance.
Structure
1Introduction of desire for clear skin
2Demonstration of 'before' state with blemishes
3Application of serum over 7 days
4
Original caption
Clear skin starts with the right serum. ✨💚 PURITO Azelaic Acid 10% Kojic Tea Tree Serum helps reduce the look of breakouts and post-acne marks for a clearer, smoother complexion. #puritoseoul #puritotop100 #shakedropseoul #acnecare #azelaicacid @PURITO SEOUL
More from @_lobustanoah
More breakout videos from this creator.
Showcasing daily progress and serum ingredients
5Highlighting final 'after' state with improved skin
Product placement
PURITO Azelaic Acid 10% Kojic Tea Tree Serum: ACTS - it is applied to the face and its effects on blemishes and skin marks are shown over 7 days. Removing it would change what happens in the video. Purito: APPEARS - it is a brand name on the serum bottle. Removing it would not change what happens in the video.
On-screen text
i want clear skin
Before
Day 1
Triple active for blemishes & marks
Day 3
Triple active for blemishes & marks
Day 4
Azelaic + Tea Tree + Kojic Acid
Day 5
Keeps pores smooth and skin balanced
Day 6
Keeps pores smooth and skin balanced
Day 7
20% active formula for clear skin and post-blemish correction