TMJ people, this is for you.

@jenballen_

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Why it worked

The video works because it provides actionable, personal health advice for a specific, underserved community, building trust through vulnerability and shared experience.

Summary

The creator shares her personal experience with managing TMJ and arthritis in her jaw. She explains that after getting an arthrocentesis procedure, stopping gum chewing, and using Botox, her latest CT scan shows improvement.

Structure

1Addressing the audience with TMJ
2Sharing personal diagnosis
3Explaining the medical procedure and lifestyle changes
4Revealing the positive results from a recent scan
5Giving advice to others with the condition

On-screen text

tmj this is for you. i have tmj and arthritis in my left jaw i have an amaz so i just wen and i got a ct scan. the arthriti has reduced. i scan two years ago. left side kind of looked like that emoji with the head exploding all this cartilage. i got which is a procedure where they flu i stopped chewing botox. all the way and actually, the arthritis lo stop chewing gum if you can and and seriously, consider arthrocentesis.

Original caption

#tmj #jawpain #tmjdisorder #founderstory #cpgfounder

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Transcript

TMJ people, this is for you. I have TMJ and arthritis in my left jaw and I have an amazing story for you. So I just went to my doctor and I got a CT scan. The arthritis has reduced. I got my first CT scan two years ago. Left side kind of looked like that emoji with the head exploding, all this cartilage. I got arthrocentesis, which is a procedure where they flush out the joint. I stopped chewing gum, Botox, all the way. Two years later and actually, the arthritis looks better. Stop chewing gum if you can, and seriously, consider arthrocentesis.