two months ago,

@jenballen_

2.7K followers · usually 933 views a post

Views

34.5K

Likes

626

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65

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SoundTikTok sound · original sound - maxandjohann

Why it worked

The video taps into the popular 'build in public' and entrepreneurship trends, offering a transparent look into the early stages of building a consumer brand. The creator's personal story and relatable challenges likely resonated with viewers interested in entrepreneurship.

Summary

The creator shares an update on her new venture, having quit her executive job at AG1 to build a new oral care brand. Over the past two months, she has hired a fractional CFO and a branding agency, completed financial modeling, and prototyped packaging, while preparing for fundraising.

Structure

1Quit executive job at AG1
2Hired by venture studio to build oral care brand
3Hired fractional CFO and branding agency
4Completed financial model and packaging prototypes
5Preparing for fundraising and enjoying the process

Product placement

AG1 (appears): A corner watermark, likely a brand logo. Removing it would not change what happens in the video.

On-screen text

two months ago, i quit my job as an executive and was hired by a venture studio to build a new consumer brand in oral care this is what i've been up to in the last two months i've hired a fractional cfo firm and completed the financial model i've hired a branding agency the brand is looking really sick i've 3d printed packaging prototypes almost done trying to lock the formula trying to lock the formula by the end of august i'm hiring and i'm getting ready for fundraising and most importantly, i'm having fun while doing it

Original caption

i’ve been ghostin u cuz im workin #founder #femaleceo #buildinpublic #entrepreneurtok #cpg

More from @jenballen_

More breakout videos from this creator.

Transcript

two months ago, I quit my job as an executive at AG1 and was hired by a venture studio to build a new consumer brand in oral care. This is what I've been up to in the last two months. I've hired a fractional CFO firm and completed the financial model. I've hired a branding agency. The brand is looking really sick. I've 3D printed packaging prototypes. Almost done trying to lock the formula. Trying to lock the formula by the end of August. I'm hiring and I'm getting ready for fundraising. And most importantly, I'm having fun while doing it.