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@cheesestorebeverlyhills — 9x breakout selling The Cheese Store of Beverly Hills | Overshot

8.7×Talking HeadOther hookEcommerce

Hook

OKAY

@cheesestorebeverlyhills

461.5K followers · usually 116.1K views a post

Views

944.3K

Likes

70.5K

Comments

455

Shares

3.5K

SoundTikTok sound · Golden Hour Bossa

View velocity

+167.8K views over 27.3d · ~6.1K/day · 13 observations

Promoted product

The Cheese Store of Beverly Hillscheesestore.com

The Cheese Store of Beverly Hills offers a variety of cheeses, including Manchego, Parmigiano Reggiano, and Comte, with expert demonstrations and pairing suggestions.

Why it worked

The video effectively combines educational content about different cheeses with a subtle promotion of the store's subscription service, making it engaging and informative for cheese enthusiasts.

Summary

A cheesemonger at The Cheese Store of Beverly Hills showcases various cheeses, including Sprinz, Parmesan, Brillat Savarin, and Manchego. He explains their origins and characteristics, and also promotes the store's quarterly subscription cheese box.

Structure

1Introduction to Sprinz and Parmesan
2Showcasing Brillat Savarin and its history
3Highlighting Manchego cheese

Original caption

Happy Sunday! Here we have an epic haul with some sprinz, brillat savarin, manchego and more! If you’re interested in learning more about our quarterly subscription cheese box, visit cheesestore.com #cheesestoreofbeverlyhills #beverlyhills #cheesestore #cheesetok

More from @cheesestorebeverlyhills

More breakout videos from this creator.

4

Discussing the store's subscription box

5Finalizing the customer's order

Product placement

The Cheese Store of Beverly Hills (ACTS - the store is the location where the products are sold and demonstrated; removing it would change the context of the video).

Call to action

Visit cheesestore.com to learn more

On-screen text

OKAY SWITZERLAND OF IS PARMESAN THE AHHH HEART SPRINZ WE'RE SOFT SOFT BUTTER BUTTERY AND KIND OF APPROACHABLE SURE OKAY IS CALLED SAVARON A NAME ANTHELME BRILLAT-SAVARIN HE LAWYER 1800S FRANCE AND A LOT CHEESE ONE UH DESSERT IS ONLY ONE EYE LIKE DECADENT SALTY LIKE TWA IN YEAH WHATEVER CRACKER PUT THIS ANYTHING LIKE AND FRUITY AND HONEY CRACKER THIS RECOMMEND THAT GOT LIKE CREAM OKAY WE RIGHT LITTLE THICK SPREAD MANCHEGO LET'S YEAH OKAY RAW SHEEP'S MANCHEGO COMES 1605 MONTHS FROM SPAIN THE THE GOOD BROWN FLAVOR RIGHT IT'S IT'S 12 OUNCES SO IT'S FOUR OUNCES SHORT OKAY SO BOSS IS JOIN The Dom Society! OH OVER SUBSCRIPTION TOO GIFT CHEESE THIS UP $137.41 COMING THANK YOU FOR COMING ENJOY YEAH YEAH

Transcript

Okay. Spritz from Switzerland. The father of Parmesan. This is what Parmesan was based off of. This is made at a high altitude in the Swiss Alps. Really good. Yeah, you can use this like Parmesan, like grated on pasta. Ahhh. Choose with your heart. Okay. We got some sprinz. We're doing a soft cheese. Soft cheese. Buttery and kind of approachable. Sure. Okay. Is called Savaron. Brioche Savaron. A name. Anthelme Brillat-Savarin. He was a lawyer in the 1800s in France. And he had a lot of opinions about cheese. One of them being uh, dessert is only one eye. Like decadent, triple cream, little salty. Like TWA in. Yeah. Whatever cracker. Put this, anything like, and fruity and honey. Cracker. Need a cracker for that? This is the cracker I would recommend that. Got like cream. Okay. We. Right. Little thick spread. Manchego. Let's. Yeah. Okay. Raw sheep's Manchego. Comes 1605 months from Spain. The. The good brown butter flavor to it. Right. It's. It's 12 ounces, so it's four ounces short. Okay. So boss is. Join The Dom Society! Oh. Over. Subscription. Too. Gift. Cheese. This up. $137.41. Coming. Thank you for coming. Enjoy. Yeah. Yeah.

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