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@cheesestorebeverlyhills — 8x breakout selling The Cheese Store of Beverly Hills | Overshot

7.8×Talking HeadPOV / Skit hookEcommerce

Hook

POV: you're here for the good stuff

@cheesestorebeverlyhills

461.5K followers · usually 116.1K views a post

Views

901.8K

Likes

29.0K

Comments

135

Shares

870

SoundTikTok sound · original sound - cheesestorebeverlyhills

View velocity

+398.3K views over 18.7d · ~21.3K/day · 17 observations

Promoted product

The Cheese Store of Beverly Hillscheesestore.com

The Cheese Store of Beverly Hills offers a variety of cheeses, including Manchego, Parmigiano Reggiano, and Comte, with expert demonstrations and pairing suggestions.

Why it worked

The video showcases a variety of appealing cheeses being expertly prepared, appealing to food enthusiasts. The casual, informative tone and the focus on high-quality products create a sense of expertise and desirability.

Summary

A cheesemonger at The Cheese Store of Beverly Hills prepares and cuts various cheeses, including Cambozola Black Label, Red Cow Parmigiano, Compostelle, and Ossau-Iratik. The video highlights the selection and preparation of these cheeses for customers.

Structure

1Introduction to Cambozola Black Label
2Cutting and preparing Cambozola
3Cutting Red Cow Parmigiano

Original caption

Our Cheese of the day is this amazing cambozola black label. A Spoonable, sweet, and approachable—a Bavarian blue without the bite. Cows milk, aged a few months. Enjoy! ##cheesestoreofbeverlyhills##cheesetok##beverlyhills##cheesemonger

More from @cheesestorebeverlyhills

More breakout videos from this creator.

4

Cutting Compostelle and Ossau-Iratik

5Packaging cheese for customers

Product placement

Cambozola Black Label: a type of cheese that is spoonable, sweet, and approachable, described as a Bavarian blue without the bite, made from cow's milk and aged a few months. It ACTS as the subject of the video, being cut and prepared for sale. Removing it would change the video's topic. The Cheese Store of Beverly Hills: a gourmet market selling rare and hard-to-find cheeses and wines. It ACTS as the location and the seller of the cheese. Removing it would change the context of the video. Red Cow Parmigiano: a type of cheese. It ACTS as a product being cut and prepared for sale. Removing it would change the video's topic. Compostelle: a type of Basque sheep cheese. It ACTS as a product being cut and prepared for sale. Removing it would change the video's topic. Ossau-Iratik: a type of Basque sheep cheese. It ACTS as a product being cut and prepared for sale. Removing it would change the video's topic.

On-screen text

POV: you're here for the good stuff CAMBOZOLA BLACK LABEL USED ASCHENBLAU- TASTY WE 200 ISH YOU COMPOSTELLE A BASQUE CHEESE THAT'S OSSAU- IRATIK THERE'S THAT RIGHT LOVELY FABIAN YEAH

Transcript

It is Cambozola Black Label but as we always used to call it, Aschenblau. Tasty. We how much we need? Like 200 grams-ish. So you. Compostelle. A Basque cheese. That's Ossau-Iratik. There's that. Right. Lovely. So lovely to see you Fabian. Yeah.

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