I mean... yeah, it's not a new car.

@buffiethebody

31.0K followers · usually 9.1K views a post

Views

69.2K

Likes

6.3K

Comments

240

Shares

177

SoundTikTok sound · original sound - buffiethebody

Promoted product

EGO mower

EGO Power+ is the next generation of cordless outdoor power tools. Patented battery technology delivers gas power and performance plus longer run times.

2 videos2 creators

Why it worked

The creator leveraged a popular dance challenge format and integrated a product (lawn mower) in an unexpected and humorous way, making it relatable and shareable content.

Summary

A woman performs a dance challenge with her EGO lawn mower in her backyard. She playfully interacts with the mower, demonstrating its presence as part of her routine.

Structure

1Introduction with the lawn mower
2Playful interaction and dance moves
3Demonstration of the mower's presence
4Concluding with hashtags

Product placement

EGO mower: ACTS - it is operated by the creator to mow the lawn. Removing it would change what happens in the video.

Original caption

I mean... yeah, it's not a new car. 😂 But it's still a new lawn mower. 🤷🏾‍♀️🤣 I'm doing the challenge anyway. #icecreampaintjob #dancechallenge #egomower #buffiethebody

More from @buffiethebody

On-screen text

I mean... yeah, it's not a new car. 😂 But it's still a new lawn mower. 🤷🏾‍♀️🤣 I'm doing the challenge anyway. #icecreampaintjob #dancechallenge #egomower #buffiethebody

Transcript

I mean... yeah, it's not a new car. 😂 But it's still a new lawn mower. 🤷🏾‍♀️🤣 I'm doing the challenge anyway. #icecreampaintjob #dancechallenge #egomower #buffiethebody