I mean... yeah, it's not a new car.

@buffiethebody

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Promoted product

EGO mower

EGO Power+ is the next generation of cordless outdoor power tools. Patented battery technology delivers gas power and performance plus longer run times.

2 videos2 creators

Why it worked

The creator leveraged a popular dance challenge format and integrated a product (lawn mower) in an unexpected and humorous way, making it relatable and shareable content.

Summary

A woman performs a dance challenge with her EGO lawn mower in her backyard. She playfully interacts with the mower, demonstrating its presence as part of her routine.

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Transcript, structure and on-screen text

4 beats, a 26-word transcript and 4 lines of on-screen text — the parts you need to write your own version.

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Original caption

I mean... yeah, it's not a new car. 😂 But it's still a new lawn mower. 🤷🏾‍♀️🤣 I'm doing the challenge anyway. #icecreampaintjob #dancechallenge #egomower #buffiethebody