@aubice — 13x breakout

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hot take about micro creators and relatability

@aubice

62.6K followers · usually 1.9K views a post

Views

24.3K

Likes

3.5K

Comments

343

Why it worked

The creator taps into a common frustration among users who feel that the content they claim to want (relatable) is not the content they actually engage with (aspirational). This creates a relatable conflict that resonates with a broad audience.

Summary

The creator argues that while people claim to want relatable content from "micro-influencers," they often don't support them. Instead, audiences are drawn to aspirational content from wealthier creators, even if it's unrelatable, leading to a paradox where relatable creators struggle for support.

Structure

1Introduction of the 'hot take' on micro-influencers and relatability.
2Critique of influencers recommending expensive products.
3Argument that audiences prefer aspirational, aesthetic content over relatable, un-aesthetic content.
4Observation that micro-influencers are often unsupported.
5Conclusion that audiences should actively seek out and support micro-influencers.

On-screen text

hot take about micro creators and relatability

Transcript

It might be a hot take and I really don't care. But I came across a video of a girl talking about how she hates when influencers reach a certain status of wealth where they're only recommending products that are like $200, $300 and we need to bring back the normal influencer. Hate to break it to y'all. They're on the app, you just don't support them. It's okay to admit you like seeing the content of a girl that's on a private jet, carrying a Birkin and has a $500 skincare routine because you're being exposed to a lifestyle and a tax bracket that you're not familiar with. It's unrelatable and it's aesthetic. However, what you are familiar with is the relatable life of a girl that has a 9 to 5 job. That's familiar and it's un-aesthetic. So, micro content creators are on this app, you guys just don't support them. Anytime that I see one of them post a brand partnership where they're getting life-changing money, you guys don't support that brand partnership. I would say 90% of the people that I follow on this app are micro content creators with less than 100,000 followers, less than 50,000 followers, less than 10k. I think the only creators that are unrelatable on this app probably make up less than 1% of the users on here. So if you're claiming that you want relatability and you want to see the smaller creator, go out and find them because they're on this app. I think people also hate when they build somebody up on their platform and then they're eventually able to reach a certain status of wealth that they weren't able to do thanks to influencing and thanks to content creation and people get mad at that because they're like, well, you started off as normal and now you're a celebrity like I hate that because I want that. Which is a topic for another day. But long story short, and bottom line is, they're micro creators on this app, they're doing more influencing than the big guys and you guys just don't support them.