SOL DE JANEIRO POP-UP AT DISNEY SPRINGS

@jordynsleek

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SoundTikTok sound · original sound - jordynsleek

Promoted product

Sol de Janeiro

We've captured the beauty of Brazil in a jar with our award winning skin and body care products. Sol de Janeiro is a celebration of everything unique about you.

7 videos2 creators

Why it worked

The video effectively leverages a popular brand and a desirable location (Disney Springs) to create excitement for a limited-time event. It clearly communicates the dates, activities, and incentives, making it easy for viewers to understand the value proposition and encouraging them to attend.

Summary

This video showcases a Sol de Janeiro pop-up event at Sephora in Disney Springs. It highlights the event's dates, location, and activities like games, photo opportunities, and fragrance sampling, along with details on gifts with purchase.

Structure

1Introduction to the Sol de Janeiro pop-up at Disney Springs
2Showcasing the pop-up's attractions and activities
3Highlighting gifts with purchase and new product samples

Original caption

#SoldeJaneiroPartner THIS WEEKEND ONLY☀️ @Sol de Janeiro Sephora Disney Springs 07/23-07/26 10am-10pm!! Stop by to celebrate the new Jelly Perfume Balms, cute photo ops, fragrance sampling, fun games & gifts with Sol de Janeiro purchases while supplies last✨

More from @jordynsleek

Product placement

Sol de Janeiro (brand): Appears as the name of the pop-up event and on various products. Removing it would change the subject of the video. Sephora (retailer): Appears as the location of the pop-up. Removing it would not change the subject of the video. Cheirosa 40 (product): Appears as a Jelly Perfume Balm. Removing it would not change the subject of the video. Cheirosa 62 (product): Appears as a Jelly Perfume Balm. Removing it would not change the subject of the video. Cheirosa 68 (product): Appears as a Jelly Perfume Balm. Removing it would not change the subject of the video. Jelly Perfume Balms (product): Appears as a product line. Removing them would not change the subject of the video. Body Badalaada Skin Refresh Water Lotion (product): Appears as a gift with purchase. Removing it would not change the subject of the video. Cheirosa 48 Perfume Mist (product): Appears as a gift with purchase. Removing it would not change the subject of the video. SDJ Insulated Bag (product): Appears as a gift with purchase. Removing it would not change the subject of the video. Brazilian Bum Bum Cream (product): Appears as a gift with purchase. Removing it would not change the subject of the video. SDJ Oversized beach towel (product): Appears as a gift with purchase. Removing it would not change the subject of the video. Jelly Perfume Balm keychain (product): Appears as a gift with purchase. Removing it would not change the subject of the video. Cheirosa Cologne Mist (product): Appears as a new sample. Removing it would not change the subject of the video.

Call to action

Stop by to celebrate the new Jelly Perfume Balms, cute photo ops, fragrance sampling, fun games & gifts with Sol de Janeiro purchases while supplies last

On-screen text

SOL DE JANEIRO POP-UP AT DISNEY SPRINGS Date: July 23-26 Location: Disney Springs Sephora Pop-Up Hours: 10 AM - 10 PM MAKE LIFE CHEIROSA SMELL, FEEL, LIVE DELICIOUSLY. SOL DE JANEIRO CHEIROSA 62 JELLY PERFUME BALM Baume Gélée Parfum SOL DE JANEIRO CHEIROSA 40 JELLY PERFUME BALM Baume Gélée Parfum CHEIROSA 68 JELLY PERFUME BALM Baume Gélée Parfum SOL DE JANEIRO SOL DE JANEIRO SOL DE JANEIRO GIFTS WITH PURCHASE DETAILS *while supplies last* SOL DE JANEIRO WITH A $65+ SDJ PURCHASE Body Badalaada Skin Refresh Water Lotion & Cheirosa 48 Perfume Mist WITH A $100+ SDJ PURCHASE Everything in the previous tier PLUS Limited-edition SDJ Insulated Bag & Brazilian Bum Bum Cream WITH A $150+ SDJ PURCHASE Everything in the previous tiers PLUS SDJ Oversized beach towel WITH ANY PURCHASE OF JELLY PERFUME BALM & PERFUME MIST - A Jelly Perfume Balm keychain! SOL DE JANEIRO Cheirosa 7 Cheirosa 10 Cheirosa Cologne Mist Cheirosa Cologne Mist Cheirosa 7 Cheirosa 10 Cheirosa Cologne Mist Cheirosa Cologne Mist

Transcript

Sol de Janeiro Pop-up at Disney Springs This weekend only! Sol de Janeiro is back for their annual Sephora Disney Springs pop-up, July 23rd to the 26th, 10 AM to 10 PM. Make sure to stop by and play games for some free goodies, cute photo ops, fragrance sampling, and celebrate the new Jelly Perfume Balm. You guys know I love a mystery bag. During the pop-up, you can head into Sephora and get your favorite Sol de Janeiro product. They just came out with their first scent for guys, so check out the new Cheirosa Cologne Mists. The first 100 SDJ customers daily at the pop-up will receive the new Cheirosa Cologne Mist samples! So, Jordyn got to get in on the Sol de Janeiro fun. The pop-up is four days only, so make sure to head to Sephora and get your favorite Sol de Janeiro product.