LANEIGE wonder lab

@laneige_us

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SoundTikTok sound · original sound - laneige_us

Promoted product

Laneige

라네즈는 끝없는 호기심과 더 나은 스킨케어의 가능성에 대한 확고한 믿음을 바탕으로 아름다움의 영역을 지속적으로 확장하고 있습니다.ㅣ라네즈 한국

5 videos5 creators

Why it worked

The video effectively uses a native mention strategy by announcing an exciting event with clear calls to action and valuable incentives like free samples and prizes, driving engagement and interest.

Summary

LANEIGE is launching a "Wonder Lab" roadshow tour with Sephora, visiting five U.S. cities. The tour will offer product trials, demos, free samples, and exclusive experiences.

Structure

1Announcing the LANEIGE Wonder Lab roadshow
2Listing the cities and dates
3Highlighting what attendees can expect (demos, samples, prizes)
4Encouraging viewers to check the caption for details

Product placement

Original caption

You heard it here first...The LANEIGE WONDER LAB is hitting the road with @sephora! 🚐💙✨ We're bringing FREE! samples, immersive experiences, exclusive prizes, & the chance to experience Cream Skin Toner in a brand new way 👀 Plus, there’s even more fun waiting for you at a nearby Sephora every stop! 🏰 Disney Springs, Orlando: 7/18-21 🏙️ Chicago: 7/31-8/1 ☁️ Head in the Clouds Festival LA: 8/8 🌴 The Grove LA: 8/10 🗽 NYC: 8/22-8/23 ☀️ Miami: 8/29-30 More details for each city to come soon… where will we see you?💧 #LANEIGE #Sephora #KBeauty #healthyskinbarrier #Summer

More from @laneige_us

Call to action

Swipe to see if we're stopping near you!

On-screen text

LANEIGE wonder lab + SEPHORA ORLANDO, FL CHICAGO, IL LOS ANGELES, CA NEW YORK, NY MIAMI, FL WONDER LAB POP-UP WONDER LAB ON WHEELS JOIN US FOR TRIAL & DEMOS FREE SAMPLES NEW DROPS & MUCH MORE! LANEIGE wonder lab + SEPHORA WONDER LAB IS HITTING THE ROAD! We're bringing our Wonder Lab Pop-Up & Wonder Lab on Wheels Truck to 5 cities across the U.S. Swipe to see if we're stopping near you! WONDER LAB POP-UP WONDER LAB ON WHEELS JOIN US FOR TRIAL & DEMOS FREE SAMPLES NEW DROPS & MUCH MORE! ROADSHOW TOUR July 18 - July 21: Orlando, FL July 31 - August 1: Chicago, IL August 6: Head in the Clouds LA August 10: Los Angeles, CA August 22 - August 23: New York City, NY August 29 - August 30: Miami, FL

Transcript

LANEIGE wonder lab is hitting the road. We're bringing our Wonder Lab Pop-Up & Wonder Lab on Wheels Truck to 5 cities across the U.S. Swipe to see if we're stopping near you! Join us for trial & demos, free samples, new drops & much more! We'll be giving away free samples of our most iconic faves to keep your skin refreshed and intensely hydrated, but never heavy. Come to immerse in demos, a chance to win exclusive prizes, and to be the first to experience Cream Skin Toner like never before. Check the caption for more details and we absolutely cannot wait to see you on the road at the LANEIGE Wonder Lab.