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Starbucks CEO Howard Schultz "I earned it, no one gave it to me"
@thebusinesshackss
6.6K followers · usually 4.8K views a post
Views
238.2K
Likes
8.5K
Comments
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Why it worked
The video likely performed well due to the controversial nature of the topic (billionaire CEO discussing employee unions) and the compelling personal narrative of Schultz's rise from poverty. The direct quote and the visual of a high-profile CEO in a formal setting likely captured viewer attention.
Summary
This video features a clip of Starbucks CEO Howard Schultz discussing his background and his perspective on the company's success and employee relations. He asserts that his wealth was earned and not given, contrasting his upbringing in public housing with his current status.
Structure
- 1Senator questions Schultz about his billionaire status and employees.
- 2Schultz explains the imbalance of power and the desire for unions.
- 3Schultz asserts his right as CEO to communicate with employees.
- 4Schultz shares his personal story of growing up in poverty.
- 5Schultz reiterates that he earned his wealth and shared it with Starbucks employees.
Product placement
Starbucks: ACTS - it is the company being discussed and Howard Schultz is its CEO and Chairman. Removing it would change the entire topic of the video. Starbucks CEO Howard Schultz: ACTS - he is the subject of the discussion and his quote is central to the video. Removing him would change the topic. Howard Schultz: ACTS - same as above.
On-screen text
Starbucks CEO Howard Schultz
"I earned it, no one gave it to me"
You're a billionaire
and they are
your employees.
the imbalance of power is extreme,
and that is why people
want to come together
to form a union.
Senator
I agree with you
that I do not have
the right to decide
for union or not,
but I am the chairman.
I am the CEO
of the company,
and I was the
CEO of the company,
preference in the right
to
communicate to our people
about what it is
right for Starbucks.
The last thing you said,
and it's been said
by the chairman,
I just want to
make a point of that.
This Monarch of billionaire.
Let's just get
get it that, okay?
I grew up in
federally subsidized
let me finish.
I grew up in federally
subsidized housing.
My parents
never owned a home.
I came from nothing.
I thought my entire life
was based on the
achievement
of the American dream.
I have
billions of dollars.
no one gave it to me.
I earned it, no one gave it to me.
and I've shared it
constantly to the
people of Starbucks.
Original caption
How Howard Schultz Turned 11 Stores Into a $100B Empire 🤯☕ The insane $100 BILLION rule Starbucks used to dominate the world! 🛑📉 You have to see why Howard Schultz is one of the greatest CEOs in history! 🤯 Growing up in public housing, he saw his dad get hurt working a job with ZERO healthcare. So when he bought Starbucks back in 1987 when it was only 11 STORES, he did something radical: he gave FULL health insurance and stock options to part-time hourly workers! 🤯💀 Wall Street thought he was crazy, but that loyalty built a global empire of over 30,000 stores! He proved that taking care of your people isn't an expense—it's the ultimate growth hack! Stop cutting corners on your team, invest in culture, and build for scale! 🚀 Follow @thebusinesshacks for daily business strategy. #thebusinesshacks #howardschultz #starbucks #entrepreneurship #businessstrategy #leadershipmindset #wealthmindset #startupgrowth #mindsetshift #wealthcreation
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