The moment Apple ended the era of keypad phones

What's wrong with them as well? What's wrong with their user interface? The problem with them is this stuff right here. They all have these keyboards that are there whether you need them or not, to be there. And they all have these control buttons that are fixed in plastic and are the same for every application. Every application wants a slightly different user interface, a slightly optimized set of buttons just for it. And what happens if you think of a great idea six months from now, you can't run around and add a button. They're already shipped. So what do you do? It doesn't work because the buttons and the controls can't change. They can't change for each application, and they can't change down the road if you think of another great idea to this product. Well, how do we solve this? It turns out we have solved it. We solved it in computers 20 years ago. We solved it with a bitmap screen that could display anything we want, put any user interface up and a pointing device with the mouse, right? We solved this problem. So how are we going to take this to a mobile device? What we're going to do is get rid of all these buttons and just make a giant screen. A giant screen. Now, how are we going to communicate this? We don't want to carry around a mouse. Right. So what are we going to do? Oh a stylus right? A stylus. No. Who wants a stylus? You have to get them and put them away. Yuk. Nobody wants a stylus, so let's not use a stylus. We're going to use the best pointing device in the world. We're going to use the pointing device that we're all born with. With ten of them. We can use our fingers.